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| Ken Dychtwald PhD |
| Over the past 30 years, Ken Dychtwald, Ph.D. has emerged as the nation's
foremost visionary and original thinker regarding the lifestyle, marketing and
workforce implications of the "age wave." By the early 1980s, it became obvious
to Dr. Dychtwald that the aging of the Baby Boom generation - combined with
increasing longevity and declining fertility - were triggering a demographic
shift of enormous magnitude. With the ensuing "age wave," Dr. Dychtwald
identified the potential for a myriad of social, economic and political crises
in addition to opportunities. In response, Dr. Dychtwald and his wife Maddy
founded Age Wave, a firm that now guides Fortune 500 companies and government
groups in product and service development for "Boomers" and mature adults. |
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| An awarded psychologist, gerontologist and author of numerous books
on aging-related issues, including the best-seller Age Wave, Dr. Dychtwald has
also penned Millennium: Glimpses Into the 21st Century, Healthy Aging and The
Power Years: A User's Guide to the Rest of Your Life. He appears frequently on
national television and radio programs, including 60 Minutes, The Today Show,
Good Morning America, CSPAN, PBS, NPR and CNN and his accurate predictions for
various industries have been featured in many prestigious publications
including The New York Times, The Wall Street Journal, USA Today, The Financial
Times, Fortune, Time, Newsweek, Business Week, Inc., U.S. News and World Report
and Advertising Age. Most recently, American Demographics Magazine honored Ken
Dychtwald as being the single most influential leader in understanding and
marketing to aging boomers during the past quarter century. Dr. Dychtwald now
brings his innovation and esteemed expertise to the MyODi team. In
collaboration with industry-leading healthcare professionals from around the
country, Dr. Dychtwald has helped to create an effective customized food,
lifestyle and supplement program so that individuals may achieve optimal health
and healthy aging. |
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