The ground-breaking MyODi program was developed through the contributions of the following leading organizations:
Harris Interactive
Harris Interactive conducted the Optimal Daily Intake (ODi) study, which was developed by Age Wave and reviewed in collaboration with faculty at the Friedman School of Nutrition Science and Policy at Tufts University.An internationally known research firm, Harris Interactive is best known for The Harris Poll, which has been a leading independent barometer of public opinion since 1963. The company’s public opinion research has been used by governments, academic institutions, news media, foundations, corporations, and other organizations to get an accurate picture of the important issues of our time. In 2001, Harris Interactive acquired Yankelovich Partners Custom Research, which is best known for the TIME/CNN poll conducted regularly among Americans.
Healthnotes
Healthnotes creative team designed the Your Life Health Village Web site and also produces and manages much of its content.Founded in 1986 and headquartered in Portland, OR, Healthnotes, Inc., (www.healthnotes.com) is the premier provider of credible, easy-to-use health and lifestyle information. The Healthnotes database incorporates up-to-date research gathered from scientific studies published in over 550 peer-reviewed medical and scientific journals.
To create our highly regarded products, Healthnotes maintains the highest editorial standards, relying on a skilled group of world-class experts, including licensed physicians, pharmacists, and dieticians. Healthnotes content is overseen by Chief Medical Editor Alan R. Gaby, MD.
Age Wave
Age Wave, in partnership with Harris Interactive, developed the Optimal Daily Intake (ODi) study to establish a core set of parameters for optimal nutrition that applies to large segments of the adult population, including those suffering from a range of prevalent health conditions. The study sought to create a set of helpful and understandable nutritional guidelines for consumers in pursuit of lifelong wellness.Created in 1986 by Dr. Ken Dychtwald, Age Wave seeks to guide leading companies and government groups worldwide in product and service development geared to aging Baby Boomer and mature population segments. The company’s far-reaching explorations and innovative solutions have shaped a broad spectrum of industries including vitamins, cookies, automotive design, retail merchandising, mutual funds, and health insurance. Under Dr. Dychtwald’s leadership, Age Wave has overseen hundreds of cutting-edge research and consulting assignments that have resulted in a unique understanding of the body, mind, heart, soul, desires, and demands of new generations of consumers.
