Ken Dychtwald PhD
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Over the past 30 years, Ken
Dychtwald, Ph.D. has emerged as the nation's foremost visionary and original
thinker regarding the lifestyle, marketing and workforce implications of the
"age wave." By the early 1980s, it became obvious to Dr. Dychtwald that the
aging of the Baby Boom generation - combined with increasing longevity and
declining fertility - were triggering a demographic shift of enormous magnitude.
With the ensuing "age wave," Dr. Dychtwald identified the potential for a myriad
of social, economic and political crises in addition to opportunities. In
response, Dr. Dychtwald and his wife Maddy founded Age Wave, a firm that now
guides Fortune 500 companies and government groups in product and service
development for "Boomers" and mature adults.
 | | An awarded psychologist, gerontologist and author of
numerous books on
aging-related issues, including the best-seller Age Wave, Dr.
Dychtwald
has also penned Millennium: Glimpses Into the 21st Century, Healthy
Aging and The Power Years: A User's Guide to the Rest of Your Life. He
appears
frequently on national television and radio programs, including
60 Minutes, The
Today Show, Good Morning America, CSPAN, PBS, NPR and
CNN and his accurate
predictions for various industries have been
featured in many prestigious
publications including The New York Times,
The Wall Street Journal, USA Today,
The Financial Times, Fortune, Time,
Newsweek, Business Week, Inc., U.S. News and
World Report and
Advertising Age. Most recently, American Demographics Magazine
honored
Ken Dychtwald as being the single most influential leader in
understanding and marketing to aging boomers during the past quarter
century.
Dr. Dychtwald now brings his innovation and esteemed expertise
to the MyODi
team. In collaboration with industry-leading healthcare
professionals from
around the country, Dr. Dychtwald has helped to
create an effective customized
food, lifestyle and supplement program
so that individuals may achieve optimal
health and healthy aging. |
